Bezos-Backed Melania Documentary Bets Big on Promotion Amid Tepid Interest
Amazon MGM Studios is spending about $35 million to promote its Melania Trump documentary, on top of the $40 million paid for rights, despite early indicators of limited interest and a projected $5 million opening weekend. The piece notes aggressive advertising (NFL ads, Las Vegas Sphere, billboards) and a glitzy Kennedy Center premiere, while highlighting Bezos’s ties to Trump and questions about the film’s value and production, including the involvement of director Brett Rattner amid past allegations. It also mentions Amazon’s layoffs and broader media-political context.
