The article discusses the potential return of Donald Trump to the political spotlight as he prepares for the 2024 presidential election. It explores the possible outcomes of his re-emergence, considering whether it will be a success, a failure, or a spectacle, and examines the implications for the Republican Party and the broader political landscape.
A CNN polling project, The Breakthrough, revealed that Americans received contrasting messages about Donald Trump and Kamala Harris during the 2024 election campaign. Trump's campaign was frequently associated with the word "garbage," while Harris's campaign was described with more generic terms like "campaign" and "rally." Despite Trump's victory, the data suggests that a siloed news environment may have limited impact on voter decisions, as many had decided their vote before September. The study also noted a lack of a sustained narrative for either candidate, with Trump's campaign often linked to the word "lie."