All articles tagged with #marketing mistake
Cracker Barrel's failed rebranding effort, including a logo change, led to negative consumer reactions and a temporary stock price increase after reverting to the original logo, highlighting the risks of altering a well-established brand identity without sufficient consumer input.
Apple's official Weibo support account mistakenly posted a promotional video for Samsung's Galaxy Z Flip7 due to a likely error by an outsourced agency, which was quickly deleted. The incident highlights ongoing competition in the foldable phone market as rumors of Apple's upcoming foldable iPhone continue to circulate.
OnePlus apologized for falsely claiming that the OnePlus 12R has UFS 4.0 storage and announced a full refund for buyers who were misled by this. The company's CEO, Kinder Liu, stated that affected buyers can contact customer service for a refund until March 16, 2024. The UFS 4.0 storage offers faster speeds, improved power efficiency, and better data protection compared to UFS 3.1. Despite the marketing mistake, OnePlus is prioritizing customer trust and faith over profits, acknowledging the error and taking steps to rectify it.