Cracker Barrel's Rebranding Challenges and Controversies
TL;DR Summary
Cracker Barrel's failed rebranding effort, including a logo change, led to negative consumer reactions and a temporary stock price increase after reverting to the original logo, highlighting the risks of altering a well-established brand identity without sufficient consumer input.
- ‘History is rife with bad rebrands’: How Cracker Barrel’s attempt went wrong Deseret News
- Cracker Barrel quietly removes DEI and Pride pages from its website after logo upheaval CNN
- Trump Can Read the Room at Cracker Barrel The Wall Street Journal
- Cracker Barrel's new logo was 'pitiful,' one of chain's original executives says USA Today
- Cracker Barrel co-founder weighs in on chain's rebranding with a warning—stay country News Channel 5 Nashville
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