Samsung Reigns Supreme as Global Smartphone Market Leader in Q3 2023
Samsung retains its position as the global smartphone market leader in Q3 2023, capturing 20% of the market share with 57.2 million units shipped. Apple secured the second spot with a 17% market share, followed by Xiaomi (14%) and OPPO (9%). The global smartphone market showed signs of recovery in Q3 2023, with shipments falling by 1% to 293.4 million units. The timely rollout of Samsung's foldable devices and the strong demand for Apple's iPhone 15 series contributed to their success. The market is expected to see further growth in Q1 2024, driven by new launches and increased demand in emerging markets.