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Mainstream Appeal

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technology2 years ago

"Tech Companies Tap into Fitness Trend to Drive VR Headset Market Growth"

Tech companies are targeting women and mainstream consumers in their efforts to expand the virtual and augmented reality (VR/AR) app market. By promoting non-gaming use cases such as work, fitness, and entertainment, companies like Meta, Apple, and ByteDance are partnering with corporations outside of gaming and acquiring non-gaming app makers. VR-powered fitness apps are seen as a way to attract people who may be intimidated by traditional workout classes, offering immersive and interactive exercise routines. While challenges such as comfort and dizziness remain, enthusiasts believe that Apple's upcoming mixed-reality headset could demonstrate the value of VR and help Meta attract customers with a more affordable alternative.