Apple's Mac Sales Decline Worries OLED Panel Suppliers
Panel suppliers Samsung Display and LG Display are reportedly holding back key investment in next-gen OLED production lines over concerns about slumping Mac sales. Apple plans to transition Macs and iPads to OLED displays over the next few years, but there is no precedent for OLED panels being used in MacBooks, therefore ambiguity remains over how much Apple will be willing to pay for the panels. With OLED displays in MacBooks likely to only increase the sales price, display panel suppliers reportedly believe Apple will inevitably attempt to cut unit prices down.