Chinese automaker BYD plans to introduce high-end luxury models starting this year and has revealed an action plan to enhance quality and returns, as stated in a filing with the Hong Kong Stock Exchange.
Automakers and car dealers are offering significant discounts on electric vehicles (EVs), particularly luxury models, due to growing competition and consumer preference for hybrid models. Tesla, facing increased competition, has aggressively cut prices to maintain market share. The average price paid for a non-Tesla EV in the US went for about $2,000 under sticker price, a much deeper discount than the industry average. EV buyers are now getting more value for their money, with discounts ranging from $2,200 to over $7,200 on models like the Volkswagen ID.4 and Audi E-Tron GT. These discounts do not include government tax incentives, which can further reduce the cost of EVs.