Trade-Up Tailwinds Lift Thor: Loop Capital Upgrades THO on RV Demand
Loop Capital upgraded Thor Industries to Buy from Hold after attending the Ohio RV Supershow, citing a rising mix of higher-end RVs and stronger margins as customers trade up. Thor’s expanded fifth-wheel lineup could help it gain share, with better margins expected in the second half of the year or beyond as production ramps slowly to avoid inventory issues; FY27 earnings are likely to reflect the trade-up cycle rather than immediate gains. The stock has climbed about 14% over the past year.
