Pepsi's Unveils New Logo and Visual Identity After 14 Years.
PepsiCo has announced a refresh of the Pepsi logo for the first time in 14 years, with the name Pepsi appearing inside the globe with a "modern, custom" font. The stripes inside the circle have been altered and rotated, with the colors getting an update as well. The new design will feature a "new visually distinct can silhouette" and the "signature Pepsi pulse." The first consumers to experience the new logo and visual identity will be those in North America, with a fall launch for the brand's 125th anniversary. The rest of the world will see it in the following year.
