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Live Shopping

All articles tagged with #live shopping

technology2 years ago

X Expands with Game Streaming and Live Shopping, Challenging Twitch and YouTube

Elon Musk's company, X (formerly known as Twitter), is testing game streaming capabilities for X Premium subscribers, allowing them to connect Open Broadcaster Software (OBS) to their Twitter accounts via X Media Studio. The company is also partnering with Paris Hilton to experiment with live shopping features. However, X's infrastructure has struggled with large live audio and video streams in the past, and it remains to be seen if these new features will be successful.

via Engadget|
#elon-musk#game-streaming#live-shopping
business2 years ago

Live Shopping: The Latest Trend in U.S. Retail Industry

American companies are racing to break into the nascent live shopping market, which is estimated to bring in $32 billion in sales this year, according to the retail consulting firm Coresight Research. Poshmark, QVC’s parent company Qurate, Walmart, YouTube, and eBay are among the companies that have added or expanded their live shopping features. Start-ups like Whatnot and Ntwrk are touting their tight-knit customer communities as a blueprint for live shopping in the United States. Investors poured more than $380 million into livestream e-commerce companies in the United States last year, up from $36 million in 2020, according to PitchBook.

via The New York Times|
#business#e-commerce#live-shopping
technology2 years ago

Apple introduces live specialist feature for online iPhone shopping.

Apple has launched a new service called "Shop with a Specialist" that offers customers in the US a live video shopping experience directly on the apple.com website. Customers can browse the latest iPhone models, compare features, and have an Apple Specialist answer their questions and help them find the best deal. The move is part of a larger shift at the company to direct more consumers to its e-commerce website to complete their sales. The service is available every day between 7 AM to 7 PM PT in the US and will expand to other flagship products beyond the iPhone in the future.

via TechCrunch|
#apple#customer-service#e-commerce