X Expands with Game Streaming and Live Shopping, Challenging Twitch and YouTube

Elon Musk's company, X (formerly known as Twitter), is testing game streaming capabilities for X Premium subscribers, allowing them to connect Open Broadcaster Software (OBS) to their Twitter accounts via X Media Studio. The company is also partnering with Paris Hilton to experiment with live shopping features. However, X's infrastructure has struggled with large live audio and video streams in the past, and it remains to be seen if these new features will be successful.