The Rise of Feature Phones Among Gen Z in the US.
Dumb phones or feature phones are becoming popular among certain Gen Z users in the US who are looking to limit their screen time and protect their mental health. While feature phone sales have flatlined in developing nations, HMD Global, the licensee of the Nokia brand, sold tens of thousands of its feature flip phones in the US each month during 2022. The trend has benefitted companies such as Light, the creator of the Light Phone 2, which is being hailed as a great device for productivity thanks to the lack of distractions found in typical smartphones.