
"Taylor Swift's TikTok Comeback: A Lesson for Other Artists?"
After licensing negotiations between TikTok and Universal Music Group collapsed, many official recordings from UMG artists disappeared from the platform. Some artists are devising contractual carve-outs to keep their music on TikTok, while others are concerned about being unable to promote new songs on the app. TikTok has been a significant driver of music discovery for Gen Z, and its popularity has helped propel little-known acts to streaming success. Artist lawyers are working to find workarounds that enable their clients to continue using the platform while the licensing dispute continues.

