"Rise of OLED: The Future of TV Technology"
Originally Published 1 year ago — by TechRadar
The 2024 TV hardware season is shaping up to be transformative, with OLED TVs now boasting unprecedented brightness levels that rival premium LCD TVs. This development challenges the traditional distinctions between the two technologies, as OLEDs close the gap in brightness and color volume while maintaining their contrast-enhancing self-emissive design. However, premium LCD TVs still hold advantages in brightness consistency and potential brightness levels, but they face challenges in addressing issues such as blooming. The future of premium LCD TVs may depend on their ability to maintain a brightness advantage over OLEDs, although the value of chasing extra brightness levels in the consumer market remains uncertain.