Orlando Magic's Amway Center Renamed Kia Center
The Orlando Magic's home arena, previously known as Amway Center, has been renamed Kia Center after the team sold its naming rights to Kia America. The partnership will include new signage, EV charging stations, vehicle displays, and a hospitality lounge for fans. The financial terms of the deal were not disclosed, but Kia reportedly paid $52 million over 10 years for the naming rights to the Forum in Los Angeles. The Magic arena is not only home to the basketball team but also hosts various events, drawing 1.3 million guests and generating 478,000 hotel night stays last year.
