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All articles tagged with #keywords

technology-and-gaming1 year ago

"Keywords' Attempt to Use GenAI for Game Development Ends in Frustration"

Keywords, a global service provider, conducted an experiment called 'Project Ava' to make a 2D video game using generative AI tools and technology, but found that while some AI tools can simplify or accelerate certain processes, they are currently "unable to replace talent." Despite this, the company is pushing ahead with other GenAI R&D projects and is leveraging AI tools in other ways, such as aiding customer support. Additionally, Keywords has recruited a former head of gaming from AWS Games to lead its AI Centre of Excellence and is continually "mapping the landscape" for AI tools that can be deployed in the game development cycle.

via Game Developer|
#ai-tools#game-development#genai
gaming2 years ago

"Unionized Dragon Age QA Staff Laid Off, Sue BioWare Over Severance"

All 13 bug-fixing quality assurance (QA) staff who formed a union while working on the upcoming game Dragon Age: Dreadwolf have been laid off. The staff, employed by QA outsourcing company Keywords, faced challenges in forming the union due to remote work issues. Keywords confirmed their departure, citing the end of a fixed-term contract. The union has filed an employment standards complaint for minimal severance. This follows the previous layoffs of 50 permanent BioWare staff, including long-time team members. Dragon Age: Dreadwolf's release date remains uncertain.

via Eurogamer.net|
#dragon-age#gaming#keywords
seo2 years ago

Mastering Meta Descriptions for Maximum Clicks

Writing an effective meta description is crucial for informing users and search engines about a webpage's content. It should be unique, include action words and a CTA, front-load keywords, provide vital information, be specific, maintain brand voice, consider character length, and be short and sweet. The best meta descriptions accurately describe the page's content while satisfying pixel limits and being easy to read. Customizing and optimizing meta descriptions is an opportunity to improve click-through rates and SEO.

via Search Engine Land|
#brand-voice#cta#keywords