"Inventor of Pop-Tarts, William 'Bill' Post, Passes Away at 96"
William "Bill" Post, the inventor of Pop-Tarts, has passed away at the age of 96. He began his career at Hekman Biscuit Co. and later worked for Keebler Co., where he was approached by Kellogg's to create a new breakfast product. Post is credited with assembling a team that developed Kellogg's concept of a shelf-stable toaster pastry into the iconic Pop-Tarts, which debuted in 1964. He continued to work in the industry and remained a consultant for Kellogg's for 20 years after retiring as a senior vice president at 56.