"Joshua Frankel's Art Struggles to Stand Out Amidst Advertisements at Moynihan Train Hall"
Joshua Frankel's video art installation, "Within the crowd there is a quality," at Moynihan Train Hall in New York City is struggling to capture attention amidst a sea of advertisements. The 42-second animation is part of the Moynihan Train Hall Public Art Program and is displayed on large LED screens alongside various ads. However, the subtle and unassuming nature of Frankel's piece makes it blend in with the surrounding commercial content, resulting in it being largely ignored by viewers. The challenge for video art in public spaces is to stand out and transcend the expectations of normal screen experiences, which Frankel's work fails to do in this context.