Google's John Mueller criticized certain SEO content as 'digital mulch,' emphasizing that blogs solely created to rank are unsustainable, and highlighted the importance of genuine, valuable content over superficial SEO tactics.
Google's John Mueller stated on Twitter that removing content does not improve the ranking of the remaining content, contradicting Google's own documentation. He advised users to use the "noindex" tag for content they don't want indexed, but emphasized that removing content does not boost rankings. This contradicts previous instances where Google supported content removal for SEO purposes.
Google's John Mueller stated that internal links pointing to a page itself do not carry more weight or provide additional information compared to other links. While internal links are valuable for search engines and users, they do not hold a special significance in this context.