Apple's AI team has undergone a strategic restructuring focused on on-device AI and Foundation Models, with leadership changes including the departure of John Giannandrea. Despite some departures, the team remains large and active in research, with plans for a major AI revamp in 2026 emphasizing privacy and efficiency, aligning with Apple's broader product ecosystem.
Apple's Senior VP of Machine Learning and AI Strategy, John Giannandrea, expressed skepticism about the pursuit of artificial general intelligence (AGI), describing it as unrealistic and naive. Unlike its competitors, Apple is not focused on developing AGI but rather on improving user-facing products through basic research. Giannandrea suggests that while Apple may contribute to breakthroughs in AI, the company's goal is not AGI but enhancing its products to improve users' lives.
Apple's AI efforts gained momentum after Craig Federighi, Apple's Senior VP of Software Engineering, experimented with Microsoft's Copilot during Christmas 2022. Despite having AI initiatives and a dedicated team led by ex-Google AI chief John Giannandrea, Apple struggled with cohesive AI implementation. Federighi's newfound appreciation for AI led to increased resources for his team to pursue generative AI, with plans to integrate it into all Apple software. A potential deal with OpenAI may be announced at WWDC in June 2024.
A report by The Information describes Apple's "organizational dysfunction" and "lack of ambition" in AI, as the company struggles to keep up with the rise of large language models (LLMs) that drive groundbreaking tools like ChatGPT. The report reveals that Apple's approach to AI has been conservative, focusing almost exclusively on practical applications in features for the iPhone, and that senior Apple leadership has put the brakes on aggressive efforts within the company's AI group for fear of seeing products like Siri present embarrassing factual errors or unhinged behavior.