All articles tagged with #craig federighi
Apple’s software chief Craig Federighi is steering a deliberately cautious AI strategy, leveraging a Google deal to access external AI capabilities, prioritizing tighter collaboration between software and AI teams, and signaling a slower, more measured approach than peers.
Apple restructures its AI leadership under Craig Federighi to accelerate a Siri overhaul by integrating Google's Gemini models while continuing to develop on-device Apple models and weighing acquisitions to optimize AI, with a revamped Siri expected later this year amid internal concerns about cost and control.
Craig Federighi discusses the evolution and future of the iPad, highlighting iPadOS 26's major multitasking improvements, including a new windowing system inspired by macOS, and emphasizes the device's core essence as a versatile, emotionally connected tool for users. Despite past criticisms, Apple aims to balance simplicity and power, recognizing the diverse needs of iPad users and reaffirming its role as a unique, portable computing device.
Apple's SVP Craig Federighi has emphasized that iPadOS will remain focused on simplicity and will not be merged with macOS, despite the similarities in hardware and the potential for cross-platform compatibility, to preserve the user-friendly experience of the iPad.
Apple's iPadOS 26 introduces significant updates making the iPad more Mac-like, including proper windowing and a menubar. Despite the iPad having the same M1 chip as Macs since 2021, the delay was due to the need for the software to meet the fast, touch-based interaction expectations of iPad users and a complete re-architecture of the windowing system. Federighi explained that responsiveness and user experience were key factors in the timing of these updates.
Apple has finally introduced Mac-like multitasking features in iPadOS 26, addressing long-standing user requests by re-architecting its windowing system and improving compatibility across devices, after years of hardware and software limitations.
Apple's AI efforts gained momentum after Craig Federighi, Apple's Senior VP of Software Engineering, experimented with Microsoft's Copilot during Christmas 2022. Despite having AI initiatives and a dedicated team led by ex-Google AI chief John Giannandrea, Apple struggled with cohesive AI implementation. Federighi's newfound appreciation for AI led to increased resources for his team to pursue generative AI, with plans to integrate it into all Apple software. A potential deal with OpenAI may be announced at WWDC in June 2024.
John Gruber's 'The Talk Show' held a live edition at WWDC 2023 featuring interviews with Craig Federighi, Greg Joswiak, Mike Rockwell, and John Ternus. The Apple executives discussed various WWDC announcements, including the new Vision Pro spatial computer, iOS 17, macOS Sonoma, the 15-inch MacBook Air, the first-ever Apple Silicon Mac Pro, and the new M2-powered Mac Studio. The event was recorded at the California Theater in San Jose and is now available on YouTube.
Key Apple executives, including Tim Cook and Craig Federighi, have reportedly kept their distance from the company's mixed-reality headset during its development process due to setbacks and compromises. The headset has deviated significantly from Cook's original vision of unobtrusive augmented reality and now looks like a pair of ski goggles that requires a separate battery pack. Despite internal disagreements and delays, Apple hopes that third-party apps will save the device, which is still on schedule to be announced at WWDC in June.