"The Power of Aesthetics: How Instagrammable Office Design is Attracting Young Talent"
Originally Published 2 years ago — by The New York Times
Companies are increasingly designing office spaces that are Instagrammable and visually appealing in order to attract and retain young talent. These "Envy Offices" combine the comforts of a living room with the glamour of a vacation, featuring colorful walls, upholstered furniture, and carefully curated coffee table books. The goal is to create spaces that employees want to share on social media, showcasing a fun and enjoyable workplace. However, some employees feel that these aesthetics mask inconvenient arrangements like hot desks and lack of privacy. As office design evolves with changing work norms, companies are using social media aesthetics to enhance their corporate image and retain employees.