"Target's up&up: Introducing a $10 or Less Everyday Essentials Brand"
Target has introduced a new in-house brand called dealworthy, featuring nearly 400 items priced at less than $10, with some under $1, in response to consumer concerns about inflation. The products include apparel, accessories, electronics, and home goods, with plans to expand the range in 2024 and 2025. Other retailers, such as Hanes and Kroger, are also launching lower-cost in-house brands. This move comes amid ongoing inflation concerns and rising prices in the economy.