The Consumer Electronics Show (CES) in Las Vegas showcased significant automotive developments, including Sony and Honda's Afeela electric sedan, BMW's expanded in-car gaming platform, Kia's electrified commercial-style vans, Continental's transparent in-car display, VinFast's new pickup truck and electric SUV, Mercedes-Benz's new virtual assistant and EV concepts, Volkswagen's refreshed MK8 GTI, Hyundai's eVTOL concept, and Honda's striking electric concept cars and new logos.
Mercedes Benz and musician will.i.am have unveiled Sound Drive, a futuristic in-car software that turns the car into a musical instrument, reacting to driving dynamics to create new sounds or remix existing tunes. The technology, presented at CES 2024, uses sensors in the car to alter music on the sound system based on driving movements, allowing the driver to become the conductor. Sound Drive will be available on the infotainment system of multiple Mercedes Benz electric vehicles, and aims to create interactive listening experiences for drivers.
The National Highway Traffic Safety Administration (NHTSA) is seeking input on technologies that can be built into cars to prevent or mitigate drunk driving, as there are currently no commercially available options. NHTSA evaluated 331 driver monitoring systems but found none that can properly identify alcohol impairment. While blood alcohol detection technology is considered a more viable near-term solution, it is considered "active" and goes against the law's passive requirement. NHTSA is exploring touch-based methods, such as embedding a touch sensor in the push-to-start button, which could be considered passive. However, there are various challenges and questions to address, including ensuring driver engagement and handling emergency situations. The final regulation must be standardized by November 2024.
