Kraft Heinz Renames Oscar Mayer's Iconic Wienermobile to "Frankmobile".
Kraft Heinz is rebranding its iconic Wienermobile, a marketing tool that has been used for over 80 years to promote the company's Oscar Mayer brand. The new design will feature a sleeker, more modern look, with a "bun-like" exterior and a hot dog-shaped interior. The rebranding is part of a larger effort by Kraft Heinz to modernize its marketing strategy and appeal to younger consumers.