Label Wars: The Global Drive to Certify AI-Free, Human-Made Content
Across industries, a global race is on to devise a universal 'human-made' or 'AI-free' label as generative AI disrupts work from film to publishing; dozens of schemes exist—from free badges to paid audits—yet no agreed standard risks confusing consumers. Experts say the path forward requires a transparent, industry-wide certification system that can verify genuine human origin beyond a binary AI/AI-free distinction.