Walmart Targets High Earners for Holiday Sales Boost Amid Strong Earnings
Originally Published 1 year ago — by The Washington Post
Walmart is experiencing growth driven by higher-income shoppers, with households earning over $100,000 contributing significantly to its market share gains in the third quarter. The retailer's U.S. same-store sales increased by 5.3%, prompting an upward revision of its full-year sales growth forecast. Walmart's strategy of offering better-quality products at affordable prices and expanding pickup and delivery services is attracting wealthier consumers. The company anticipates continued momentum into the holiday season, with lower food prices and value propositions appealing to a broad range of customers.