"Roku's Plan to Display Ads Across Devices When You Pause"
Roku is exploring the possibility of serving ads on third-party devices connected to its TVs, as revealed by a recent patent filing. The company aims to show commercials while content on the third-party device is paused, using methods such as detecting pause signals and analyzing video frames. This move could potentially generate more revenue for Roku, which heavily relies on ads and services for profits, but it remains to be seen whether consumers will be receptive to the idea of ads interrupting their viewing or gaming experiences on connected devices.
