India's Dhanteras Gold Rush Shifts Towards Silver and Affordable Festive Glam
India's Diwali gold rush is shifting towards investment and lighter jewellery due to record-high gold prices, with more consumers opting for smaller, investment-oriented gold pieces and a growing preference among younger buyers for lighter, everyday jewellery. Despite soaring prices, demand remains strong, driven by cultural traditions and increased investment in gold assets like ETFs and digital gold, while the central bank's gold accumulation also influences prices.
