"Empowering Global Climate Action Through Positive Psychology and Behavioral Science"
An international team of scientists has developed a web-based tool to enhance global climate awareness and action by identifying effective messaging themes through experimental research involving nearly 250 researchers and over 59,000 participants from 63 countries. The study tested various climate change messaging interventions and found that while "doom and gloom" messaging was effective at stimulating social media sharing, it decreased support for certain climate actions and policies, particularly among climate-change skeptics. The findings highlight the importance of tailoring climate change messaging to specific audiences and objectives.