All articles tagged with #giphy
Atlus has released over 40 Persona 3 Reload gifs featuring characters and gameplay footage, available on their Giphy page, building hype for the game's launch on February 2, 2024. The gifs include characters, Personas, and iconic monsters, as well as merchandise like sake, sketchbooks, and acrylic stands of the main cast.
Shutterstock is set to acquire animated-images platform Giphy from Meta Platforms for $53 million in cash, following an order from the UK competition regulator to divest the company. Meta had bought Giphy for $400 million in 2020, but the deal was challenged by the Competition and Markets Authority. Giphy's content, which includes GIFs and web-based stickers, is used on platforms such as Facebook, Instagram, TikTok and Microsoft Teams, and garners 15 billion daily impressions. The deal will allow access to about 1.7 billion daily users, according to Shutterstock.
Meta, the parent company of Facebook, will sell Giphy to Shutterstock for $53 million in cash, taking a loss of over $260 million after U.S. antitrust regulators ordered the social media giant to divest the company. The sale comes after UK antitrust regulators determined that allowing Meta to acquire Giphy could harm competitors like Snapchat and Twitter. Giphy is the world's largest repository of animated images and web-based stickers, with over 1.3 billion daily search queries and 15 billion daily media impressions. Shutterstock plans to leverage its unique capabilities to enable the commercialization of Giphy's GIF library.
Meta has sold Giphy to Shutterstock for $53 million, after being ordered to divest it by UK regulators. The sale comes at a significant loss for Meta, which purchased Giphy for $315 million in 2020. Giphy had urged regulators to enact behavioral ordinances rather than force a sale, citing a lack of interest in GIF platforms. Shutterstock plans to expand its API ecosystem with Giphy's 14,000-plus API/SDK integrations and grow its marketing and advertising potential by getting consumers to use relevant GIFs and stickers in "casual conversations."
Shutterstock is acquiring Giphy for $53 million after Meta's acquisition was blocked by the UK's competition regulator. The deal will augment Shutterstock's content library, expanding it to include GIFs and Stickers, and help its generative AI and metadata strategy. Meta will retain access to Giphy's library across its products. Giphy's platform currently boasts 1.7 billion daily users, 15 billion daily media impressions, and 1.3 billion daily search queries.
Meta, the owner of Facebook, has sold Giphy to Shutterstock for $53m after the deal was blocked by regulators, resulting in a loss of over $260m. The acquisition comes with an agreement to ensure continued access to Meta’s platforms and Giphy’s existing user base. Giphy was acquired by Meta in November 2021 for about $315m but was blocked from completing the purchase in 2022 by the UK’s competition regulator. The decreasing interest in animated gifs as a method of self-expression on the internet was cited as a reason for the sale.
Meta has sold Giphy to Shutterstock for $53 million, recuperating just 13% of the $400 million it paid for the animated GIF search engine three years ago. The sale comes after the UK's antitrust authority ordered Meta to sell Giphy, citing reduced dynamic competition. The deal is expected to close next month, with Meta signing a commercial agreement to continue accessing Giphy's content. Shutterstock plans to expand its content library to include GIFs and stickers for advertisers and brands, as well as target consumers, while bolstering its generative AI and metadata strategy.
Instagram has enabled the use of GIFs in comments for all users, sourced through Giphy's library. Meta has also added new editing abilities to Instagram Reels, including the ability to split video, speed up and slow down clips, and replace clips in the timeline nondestructively. The company also launched Instagram Gifts in India, allowing creators to earn money from fans of their Reels.
Instagram users can now comment on posts with GIFs from Giphy, as announced by company head Adam Mosseri. The platform is also testing lyrics in Reels, building on the auto-caption sticker introduced last year.