Google's John Mueller Discusses SEO, GEO Strategies, and AI Optimization Tools
Originally Published 2 days ago — by Search Engine Roundtable
Google's Danny Sullivan and John Mueller emphasized that hiring an AEO/GEO or purchasing AI-optimization tools is similar to hiring or buying SEO tools, with the key being understanding SEO principles and Google's guidelines first. They advise focusing on creating content for humans rather than solely optimizing for rankings, and caution against tools or practices that go against Google's guidance, as these can lead to penalties. The overall message is that SEO knowledge is crucial, whether doing it yourself or hiring others.