Google's AI Mode Reshapes Search: Strategic Shifts and Industry Impact
The article explains how AI Overviews and AI Mode, driven by patents and advanced reasoning mechanisms, are transforming search from deterministic to probabilistic, requiring a strategic shift in SEO practices. It emphasizes that traditional SEO tactics are insufficient in this new environment where content is evaluated through complex reasoning, contextual personalization, and citation-based verification, urging the industry to adopt 'Relevance Engineering' to stay relevant and influential.