Global Smartphone Market Grows 6.5% in Q2, Despite Apple's Slowing iPhone Sales
The global smartphone market grew by 6.5% year-over-year in Q2 2024, with shipments reaching 285.4 million units, according to IDC. Samsung led with an 18.9% market share, followed by Apple at 15.8%. The market is seeing increased competition and a polarization of price bands, with premium brands like Apple and Samsung benefiting from higher average selling prices, while Chinese OEMs focus on the low end. Gen AI smartphones are expected to be a significant growth driver, capturing 19% of the market this year.