Gu takes silver as Oldham clinches big air gold
Eileen Gu earned silver in the women’s big air event as Canada’s Megan Oldham won gold, delivering a podium moment at the Olympics.
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Freestyle Skiing
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Gu seeks more support amid grueling Olympic schedule
China’s Eileen Gu says she’s disappointed she can’t get help managing her packed Olympic schedule during the 2026 Winter Games in Livigno, Italy, as she competes in the women’s freestyle skiing big air event.
Olympian Hunter Hess defends patriotism after Trump jab
U.S. Olympic freestyle skier Hunter Hess pushed back at President Trump's remark calling him a 'real loser,' saying he loves his country and values the freedom to voice critique, as fellow Team USA athletes weighed in on national divides during the Games.
15-Year-Old Abby Winterberger Becomes Youngest American Olympian at Milan-Cortina
Fifteen-year-old Abby Winterberger from Truckee, California, becomes the youngest American Olympian at Milan-Cortina after a strong first World Cup season, with coaches emphasizing learning and poise over medals.
Gu channels resilience, fashion and comeback energy into Milano Cortina 2026
Eileen Gu discusses how she handles pressure and injuries as she approaches Milano Cortina 2026, explaining how she blends sport and fashion, uses a recent comeback to fuel her pursuit of Olympic success, and aims to inspire young girls while staying humble and focused.
Eileen Gu's $23M Endorsement Empire Outsmarts Her Skiing Returns
Freestyle skier Eileen Gu—the 2022 Olympic champion and a standout in Forbes’ 2025 earnings—made about $23.1 million in 2025-26, mostly from off‑snow endorsements rather than prize money from skiing (roughly $0.1 million on the slopes). Her deals span Porsche, Red Bull, IWC, Anta, Bosideng, Mengniu, TCL, and more, supported by a dual American-Chinese identity and large cross‑market social reach (7 million on Weibo, 5 million on Instagram). Industry observers call her a “perfect storm” of talent and branding, making her one of the most lucrative athletes despite skiing not being a major sport in either market. She aims to defend her big air and halfpipe Olympic titles at the 2026 Milan Cortina Games as her commercial profile continues to outpace on‑court earnings.