Spotify has announced that free users can now listen to any track immediately without restrictions, a feature previously limited to Premium subscribers, enhancing the user experience while maintaining other free tier limitations.
Spotify has upgraded its free tier by removing shuffle restrictions, allowing users to select and play specific tracks on demand, along with new features like Search & Play and Share & Play, aiming to boost engagement and ad revenue while addressing younger user preferences.
NVIDIA's free GeForce NOW tier will start displaying up to two minutes of ads before each gaming session to support the free service and improve wait times, while the Priority and Ultimate memberships remain ad-free. The addition of triple-A games and Activision Blizzard titles has increased the appeal of GeForce NOW, and the pricing for the Priority and Ultimate tiers in the United States is outlined, with Europe and Canada having experienced a pricing increase in October.
Nvidia's free-tier GeForce Now will soon feature up to two minutes of ads while users wait in queue to start a gaming session, starting on March 5th. The ads are aimed at helping to fund the free tier and reduce average wait times over time. This change comes as Nvidia seeks to offset operational costs and make the free tier more sustainable, but some users may find it less appealing compared to the more advanced paid versions of the service.
Spotify is implementing restrictions on its free tier in India, preventing users from playing songs in a manual order and limiting their ability to rewind, scrub, or repeat songs. The move is aimed at encouraging more users to subscribe to the paid version of the service. India is one of Spotify's top five countries in terms of monthly active users, but the majority of users in India opt for the ad-supported model. The company is also introducing Smart Shuffle, a feature that suggests songs based on user preferences. Industry experts believe this shift could lead to a subscription model becoming more prevalent in the Indian market.