
McDonald's Raises Royalty Fees for New Franchise Restaurants in US and Canada
McDonald's is increasing its royalty fee for new franchise operators in the US and Canada from 4% to 5% starting January 1, 2022. The change aims to align the North American market with the international market and better reflect the brand's value. The term "service fee" will be replaced with "royalty" to reduce confusion. McDonald's estimates that the change will initially impact a small number of restaurants but will apply to more over time. Franchise operators pay the royalty fee for using the McDonald's brand and accessing its expertise.