Tag

Brand Value

All articles tagged with #brand value

sports2 years ago•2 min saved

"Report: Taylor Swift's Impact on NFL and Kansas City Chiefs Tops $330 Million This Season"

Taylor Swift's romance with Travis Kelce has reportedly generated over $330 million in brand value for the NFL and the Kansas City Chiefs this season, with her attendance at 12 of the Chiefs' 18 games, including all three playoff matches. Data from Apex Marketing Group indicates that Swift's presence has significantly boosted the brand value through print, digital, radio, television, highlights, and social media monitoring. Despite a congested schedule, there is speculation about whether she will attend the Super Bowl, as she has prior commitments at the Grammy Awards and a series of shows in Japan and Australia.

via Daily Mail|

#brand-value #kansas-city-chiefs #nfl

business2 years ago•2 min saved

McDonald's Raises Royalty Fees for New Franchise Restaurants in US and Canada

McDonald's is increasing its royalty fee for new franchise operators in the US and Canada from 4% to 5% starting January 1, 2022. The change aims to align the North American market with the international market and better reflect the brand's value. The term "service fee" will be replaced with "royalty" to reduce confusion. McDonald's estimates that the change will initially impact a small number of restaurants but will apply to more over time. Franchise operators pay the royalty fee for using the McDonald's brand and accessing its expertise.

via CNN|

#brand-value #business #franchise-operators