Investors drawn to India's digitally connected consumers across industries.
India's young and aspirational population, with a propensity for online spending, has attracted global companies and digital platforms. With the cheapest mobile data rates in the world and the explosive growth of social media and personal entertainment, Indian consumers are going digital at a breakneck pace. For investors, not only new-age Indian tech companies but also traditional consumer firms that are adding digital capabilities offer a route to tap the consumption theme. Foreign portfolio investors have been quick to latch on, pumping in a net $2.7 billion in four key consumption sectors in the first 11 months of the financial year 2022-23.