"Canned Fish: The Latest Trend Taking the Culinary World by Storm"
Tinned fish, once considered a joke, is becoming a new trend in the food industry, with sales rising to $2.7 billion last year. Companies like Fishwife are hoping to convince consumers to spend serious money on premium tinned fish, which is seen as more delicate and special. The trend has gained popularity among younger consumers, with the #tinnedfish hashtag on TikTok amassing over 91 million views. Tinned fish offers a longer shelf-life and can provide a fresher seafood experience, as some varieties are canned within hours of being caught. Despite the higher price compared to fresh fish, the trend is expected to continue as people embrace the convenience and artisanal qualities of tinned fish.