From Wheels to Pickleball: Brand Resilience Amid Supply Chain Challenges
Forge+Bond, previously part of CSS Composites, has rebranded as F+B Sports and is now manufacturing high-end pickleball paddles using their proprietary FusionFiber material, after CSS Composites ceased operations. The move ensures the continuation of FusionFiber technology, despite the company's shift from mountain biking components to pickleball equipment, with paddles priced at around $200.