From Wheels to Pickleball: Brand Resilience Amid Supply Chain Challenges
TL;DR Summary
Forge+Bond, previously part of CSS Composites, has rebranded as F+B Sports and is now manufacturing high-end pickleball paddles using their proprietary FusionFiber material, after CSS Composites ceased operations. The move ensures the continuation of FusionFiber technology, despite the company's shift from mountain biking components to pickleball equipment, with paddles priced at around $200.
- Forge+Bond Reincarnates as F+B Sports, a Pickleball Paddle Manufacturer Pinkbike
- 'There’s nothing wrong with the wheels': Chris King, Revel, Reynolds and others respond to FusionFiber supplier shutdown Cycling Weekly
- How a high-end wheel brand crashed ... then came back as a pickleball company Escape Collective
- Chris King to honor CSS Composites rim warranty through NOBL Wheels Bicycle Retailer & Industry News
- What happens to a lifetime warranty when a carbon supplier suddenly disappears? Canadian Cycling Magazine
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