Farfetch Secures Lifeline with Coupang Acquisition
South Korean eCommerce giant Coupang has acquired struggling luxury retailer Farfetch, providing $500 million to support its operations. The deal allows Coupang to expand its presence in the personal luxury goods market, particularly in South Korea, which has the highest per-capita spending on such goods. The acquisition marks the end of Farfetch's plan to purchase Yoox Net-A-Porter from Richemont. Farfetch has faced challenges in recent years, including falling sales and discontinuing its beauty product sales.











