Tag

Empirical

All articles tagged with #empirical

food-and-beverage2 years ago

Introducing Doritos' Revolutionary Nacho Cheese Spirit

Doritos has partnered with Empirical to release a limited edition Empirical x Doritos Nacho Cheese Spirit, a liquor that smells and tastes like the popular nacho cheese-flavored chips. The drink, available for a suggested retail price of $65, contains notes of nacho cheese, corn tostada, umami, and a hint of acidity. It can be purchased online or at select markets in California and New York, and customers can also make three Doritos-inspired cocktails with the spirit.

food-and-beverage2 years ago

Doritos Introduces $65 Nacho Cheese-Flavored Liquor

Doritos has partnered with drink company Empirical to create a limited-edition Nacho Cheese Spirit, a savory nacho cheese-flavored liquor that retains the essence of real nacho-flavored Doritos through vacuum distillation. The liquor, which has 42% alcohol by volume, is available for pre-order online for $65 and is expected to be delivered in January 2024. Reviews on social media have been mixed, with some expressing excitement and others finding the concept nauseating. This is not the first time a beloved snack food has been infused into a spirit, as Arby's previously released vodka flavors inspired by its curly fries and crinkle fries.

food-and-beverage2 years ago

Doritos introduces $65 nacho cheese-flavored booze

Doritos and custom spirits maker Empirical have partnered to launch the Empirical x Doritos Nacho Cheese Vacuum Distilled Spirit, the first-ever spirit based entirely on the flavor of a Doritos product. Described as capturing the indulgent flavors of Doritos' Nacho Cheese chips, the drink will be available for pre-order and will cost $65 for a 750ml bottle. It will be sold online and in select stores in New York and California markets. This collaboration follows similar partnerships in the food and beverage industry, such as Kellogg Co.'s alcoholic Egg Nog and Arby's smoked bourbon drink.