Doritos introduces $65 nacho cheese-flavored booze

Doritos and custom spirits maker Empirical have partnered to launch the Empirical x Doritos Nacho Cheese Vacuum Distilled Spirit, the first-ever spirit based entirely on the flavor of a Doritos product. Described as capturing the indulgent flavors of Doritos' Nacho Cheese chips, the drink will be available for pre-order and will cost $65 for a 750ml bottle. It will be sold online and in select stores in New York and California markets. This collaboration follows similar partnerships in the food and beverage industry, such as Kellogg Co.'s alcoholic Egg Nog and Arby's smoked bourbon drink.