Students are spending significant amounts of money to transform their drab dorm rooms into cozy living spaces, adding to the already soaring costs of college. Some are even hiring interior designers to beautify their limited space. The back-to-college season is big business, with families expected to spend an average of about $1,367 per person, up 14% from last year. However, the stark differences in dorm decorating between those who have money and those who don't can create feelings of imposter syndrome among students. Despite financial constraints, students are finding creative ways to decorate their rooms on a budget, including shopping at thrift stores and discount retailers.
Students are spending significant amounts of money to transform their drab dorm rooms into cozy living spaces, adding to the already soaring costs of college. Some are even hiring interior designers to beautify their limited space. The back-to-college season is big business, with families expected to spend an average of about $1,367 per person, up 14% from last year. However, the stark differences in dorm decorating between those who have money and those who don't can create feelings of imposter syndrome among students. Dorm supplies e-tailer Dormify is offering various bundles of essentials for price-conscious students, as well as an interior designer service for those willing to spend more.
College students and their families are expected to spend a record amount on back-to-college items this year, with an average of about $1,367 per person, according to a survey by the National Retail Federation. The increase in spending is attributed to the influence of social media, particularly TikTok, which showcases fancy dorm rooms, as well as parents wanting to make up for missed experiences during the pandemic. This presents an opportunity for retailers to attract a new generation of shoppers and gain market share, especially with the recent closure of Bed Bath & Beyond stores. Retailers like Target, Walmart, and Kohl's are expected to benefit from this spending boom, offering a wide range of college-friendly items and partnering with influencers to showcase dorm decor. However, some forecasts suggest that back-to-school spending for K-12 students may decline, as consumers focus on buying necessities and seek lower-priced options.
Nordstrom Rack is offering a back-to-school sale with deals on college essentials, including fall fashion and dorm decor. Shoppers can find discounts on items such as Madewell sweaters, Barefoot Dreams throw blankets, Herschel backpacks, Levi's jeans, and PUMA sneakers. Other discounted products include skincare sets, charging cables, lunch boxes, hair rollers, bed sheets, fragrance sets, and shower slide sandals. Nordstrom Rack provides a wide range of discounted products for college students to start their back-to-school shopping.
