Back-to-Campus Shopping Trends: Custom Art, Air Purifiers, and Prime Student Perks
College students and their families are expected to spend a record amount on back-to-college items this year, with an average of about $1,367 per person, according to a survey by the National Retail Federation. The increase in spending is attributed to the influence of social media, particularly TikTok, which showcases fancy dorm rooms, as well as parents wanting to make up for missed experiences during the pandemic. This presents an opportunity for retailers to attract a new generation of shoppers and gain market share, especially with the recent closure of Bed Bath & Beyond stores. Retailers like Target, Walmart, and Kohl's are expected to benefit from this spending boom, offering a wide range of college-friendly items and partnering with influencers to showcase dorm decor. However, some forecasts suggest that back-to-school spending for K-12 students may decline, as consumers focus on buying necessities and seek lower-priced options.