Uncovering the 'Dorito Theory': A Woman's Intriguing Discovery
A woman's TikTok video explaining the "Dorito Theory," which suggests that unsatisfying experiences are maximally addictive, has gone viral, gaining over 709,000 views. She uses eating Doritos as an example and applies the theory to behaviors like doom scrolling. Commenters praised her philosophical outlook, and some connected it to dopamine's role in addictive behaviors. The woman may be referencing the book "The Dorito Effect" by Mark Schatzker, which explores how mass production and lab-produced flavoring have impacted eating habits.