Utah Football Players Score Big with Free Ram Trucks in NIL Deal
The Crimson Collective, an NIL group supporting Utah athletics, has gifted each of the 85 scholarship football players with a Dodge Ram 1500 Big Horn truck on lease, estimated to be in the seven figures. The trucks will be leased to the players as part of individual six-month contracts, with the option to renew based on eligibility and enrollment. The collective will cover insurance costs, and the deal is facilitated by the Ken Garff Automotive Group and supported by donations. The trucks are wrapped in advertising for the collegiate streaming app FTW360, which is part of the partnership. The arrangement aims to provide transportation for players to support local charities and causes.
